The Cult of Marilyn Monroe Celebrity

I have had Marilyn Monroe on the brain recently due to two rather under-publicized tidbits:

1. Michelle Williams (1980 – ) will be playing Marilyn in an upcoming movie My Week With Marilyn, about the tense filming of The Prince and the Showgirl (1957) with Laurence Olivier; and
2. WWD recently informed me that Authentic Brands Group, LLC has bought the “intellectual property” of Marilyn Monroe — that is, the rights to use her name and image for advertising any product they see fit.

Now I understand that celebrities have been an integral part of marketing products they may or may not actually use themselves for decades, if not hundreds of years. But the Marilyn obsession, like Cleopatra, has been particularly enduring. Droves of women, beautiful in their own rights, have latched onto literal comparisons between themselves and Marilyn. Madonna (1958 – ) was particularly Marilyn-like in her late ’80s, early ’90s incarnations of herself:

Madonna vs Marilyn Monroe in white dress

And she created a video homage to Ms. Monroe by recreating her own version of “Diamonds Are A Girl’s Best Friend” from Gentlemen Prefer Blondes (1953):

Lindsay Lohan (1986 – ) and photographer Bert Stern (1929 – ) likewise recreated the famous “Last Sitting” photo shoot Stern himself took of Marilyn just weeks before Marilyn’s premature death, practically shot-for-shot for 2008 New York Magazine (see all photos here):

Lindsay Lohan for New York Magazine, 2008

Compare to the original:

Marilyn Monroe shot by Bert Stern in Last Sitting, 1962

I find the following photo from the Lohan shoot especially interesting, in that she is looking at herself in the process of being made to resemble a dead woman idolized for her body and face, who turned to alcohol and pills to cope with the pressure of being the woman “every woman wants to be and every man wants.” This might be especially poignant for Lohan, as another young pop culture figure whose substance abuse was probably fueled and certainly facilitated by her celebrity. Lohan so identifies with Marilyn that her clothing line 6126 (best known for its leggings) references Marilyn’s birth date.

Paris Hilton for 2008 premiere